The Hospitality Sales and Marketing Association International (HSMAI) and VIZERGY® developed this survey to provide you:

• Insight on branded and independent properties' online marketing spend and strategies
• An overview of hoteliers' thoughts on 2010
• Tools and suggestions on making strategic marketing decisions
• Survey closes Friday, April 16; whitepaper study released early summer

Be the first to receive our comprehensive and detailed study that's based on the survey results. It will be presented in whitepaper and Webinar formats, and is specifically designed to help increase your property's online revenue generation.

Please take five minutes to complete our brief survey, and feel free to pass it along to other hoteliers. Your contribution will help us provide the most beneficial hotel marketing study of 2010.

Click here to take survey.

Just-announced: Best-selling business author Rafi Mohammed will deliver the keynote address on "How Successful Companies Use Price to Profit and Grow" at the HSMAI Revenue Management & Internet Marketing Strategy Conference, co-located with HITEC, in Orlando, Florida, June 21.

Rafi will be discussing the premise of his latest book, The 1% Windfall, regarding how even a 1 percent increase in price can create billions in new profits. His work aslo offers a sophisticated approach to analyzing the profit disconnect that exists in business today and a sound strategy for figuring out how value and price play an important role in creating products and prices that satisfy all of a company's customers.

His debut pricing book, The Art of Pricing (Crown Business, 2005), has been translated into seven foreign languages and earned rave reviews from The New York Times, BusinessWeek SmallBiz, Entrepreneur Magazine, and Forbes.com.

Rafi Mohammed has been working on pricing issues for the last 20 years. Rafi is the founder of Culture of Profit, LLC, a business consulting company based in Cambridge, Massachusetts that works with companies on their pricing strategy. He also holds the title of Batten Fellow at the University of Virginia's Darden Graduate School of Business. A frequent commentator on pricing issues to the print media, Rafi has also made prime time appearances on CNBC as an expert pricing commentator.

HSMAI's Revenue Management & Internet Marketing Strategy Conference is brought to you by the thought leaders at the forefront of the increasing convergence of the revenue management and Internet marketing fields within the hospitality industry.

You'll learn about the latest trends and best practices in these two important disciplines and how you can leverage them to drive business from the industry experts behind resources such as the Top 10 Revenue Management Opportunities for 2010, and the Travel Internet Marketing White Paper Series.

Click Here for more on the conference.

Now more than ever, you are relying on social technologies to communicate your messages and sell your products. Web 2.0 transformed the digital world by exponentially increasing the amount of content available through social networking, instantaneous user-generated content and social bookmarking. In the wake of Web 2.0's tidal wave of two-way communication, signs of a third generation of the Web have begun to surface. Web 3.0: Emerging Insights for Travel Marketers, the third white paper in a series from the Travel Internet Marketing Advisory Board, discusses nine emerging trends that will impact marketing and provide insights into the evolving third generation of the Web.

Sponsored by TIG Global and published by the HSMAI Foundation, the paper introduces the concept of Web 3.0 and addresses the many aspects of this new Web era. Topics covered include search engine intelligence, real-time data access, leveraging location based and GPS applications, and the future interaction between Web 3.0 and 3D technologies. Copies of the white paper are available at www.travelinternetmarketing.org, in addition to the first two papers in the series, "Mobile Marketing: The New Frontier," and "Effective Internet Marketing Strategies for Recessionary Times."

Watch for upcoming white papers in the series including:

• "Driving Results Through Social Media"

• "Driving Results Through Design"

• "Revenue Management for Internet Marketers"

• "Groups Online - Attracting and Booking Group Business via Online Channels"

In the meantime:

• Mark your calendar for June 21st for the HSMAI Revenue Management & Internet Marketing Strategy Conference. You'll learn about the latest trends and best practices in these two important disciplines â€" and what they can mean to you and your company.

• Check out a new article from our colleagues on the HSMAI Revenue Management Advisory Board on the Top 10 Revenue Management Opportunities for 2010.

• Tap into the Social Media Marketing Series of webinars being offered through HSMAI University. This 3-part series is focusing on how to fuel sales, drive awareness and optimize revenue through Facebook, Twitter, and LinkedIn.

As always, your feedback and input is invaluable. Let me know what resources you need and what topics you want your advisory board to address!

Christine Beuchert
Co-Chair HSMAI Travel Internet Marketing Special Interest Advisory Board
Director of Ecommerce
Marcus Hotels & Resorts

Monday, June 21, 2010
Orlando, Florida

HSMAI's Revenue Management & Internet Marketing Strategy Conference, held just prior to HITEC, is brought to you by the thought leaders at the forefront of the increasing convergence of the revenue management and internet marketing fields within the hospitality industry.

You'll learn about the latest trends and best practices in these two important disciplines - and what they can mean to you and your company - from the industry experts behind resources such as the Top 10 Revenue Management Opportunities for 2010, and the Travel Internet Marketing White Paper Series.

It is a not-to-miss event especially if you are a senior or regional hospitality professional with direct responsibility for Revenue Optimization and Pricing and/or Online Marketing, or are a management leader with an interest in staying ahead of the curve.

The conference will address the issues and challenges that you are facing, summarize the implications, and provide solutions and strategies for 2010 and beyond.

Need More Reasons to Attend?

· FREE registration to the HITEC tradeshow - Qualified strategy conference attendees (hotel buyers) are eligible for free registration to the HITEC show, the world's largest hospitality technology exposition.

· 12 breakout sessions covering 2 of the hottest disciplines in the hospitality industry - You don't have to choose between all Internet marketing topics or all revenue management topics. You'll be free to choose the sessions most important to you, no matter the subject area.

· Practical, applicable, concrete takeaways - The conference is being designed so that for every session you attend, you'll leave with knowledge, tools and resources you can take home and start implementing immediately.

· Learning from others - Past attendees have highly rated the networking opportunities at HSMAI strategy conferences, so we've built into the program time for informal discussions, and robust dialogue between speakers and attendees.

Now more than ever, companies are relying on social technologies to communicate their messages, sell their products and grow their fan-bases. Web 2.0 transformed the digital world by exponentially increasing the amount of content available through social networking, instantaneous user-generated content and social bookmarking. In the wake of Web 2.0's tidal wave of two-way communication, signs of a third generation of the Web have begun to surface.

Web 3.0: Emerging Insights for Travel Marketers discusses nine emerging insights that are fundamental to marketing within the evolving third generation of the Web. It is the newest white paper in an HSMAI Travel Internet Marketing series sponsored by TIG Global and published by the HSMAI Foundation. The paper first introduces the concept of Web 3.0 and then addresses the many aspects of this new Web era. Topics covered include search engine intelligence, real-time data access, leveraging location based and GPS applications, and the future interaction between Web 3.0 and 3D technologies.

The white paper is a compilation of ideas and feedback from HSMAI's Travel Internet Marketing Special Interest Group Advisory Board, co-chaired by Trevor Stuart-Hill, President, Revenue Matters. "The landscape of the digital world is continuously changing. It feels like only a year ago we were learning how to market within Web 2.0," said Stuart-Hill. "This white paper addresses the new generation of the World Wide Web, which focuses on succinct dialogue and semantic technologies."

Download the White Paper