Just-announced: Best-selling business author Rafi Mohammed will deliver the keynote address on "How Successful Companies Use Price to Profit and Grow" at the HSMAI Revenue Management & Internet Marketing Strategy Conference, co-located with HITEC, in Orlando, Florida, June 21.

Rafi will be discussing the premise of his latest book, The 1% Windfall, regarding how even a 1 percent increase in price can create billions in new profits. His work aslo offers a sophisticated approach to analyzing the profit disconnect that exists in business today and a sound strategy for figuring out how value and price play an important role in creating products and prices that satisfy all of a company's customers.

His debut pricing book, The Art of Pricing (Crown Business, 2005), has been translated into seven foreign languages and earned rave reviews from The New York Times, BusinessWeek SmallBiz, Entrepreneur Magazine, and Forbes.com.

Rafi Mohammed has been working on pricing issues for the last 20 years. Rafi is the founder of Culture of Profit, LLC, a business consulting company based in Cambridge, Massachusetts that works with companies on their pricing strategy. He also holds the title of Batten Fellow at the University of Virginia's Darden Graduate School of Business. A frequent commentator on pricing issues to the print media, Rafi has also made prime time appearances on CNBC as an expert pricing commentator.

HSMAI's Revenue Management & Internet Marketing Strategy Conference is brought to you by the thought leaders at the forefront of the increasing convergence of the revenue management and Internet marketing fields within the hospitality industry.

You'll learn about the latest trends and best practices in these two important disciplines and how you can leverage them to drive business from the industry experts behind resources such as the Top 10 Revenue Management Opportunities for 2010, and the Travel Internet Marketing White Paper Series.

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