- Blog | Hotel Sales & Marketing
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Poll Says: Respondents mostly optimistic about 2010
Monday, March 1, 2010The results are in for the first eConnect poll of the year:
Do you expect your business results in 2010 to be:
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Up significantly vs. 2009: 17%
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Up slightly vs. 2009: 43%
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About the same as 2009: 22%
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Down slightly vs. 2009: 17%
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Down significantly vs. 2009 : 0%
60% of respondents to the poll expect business results for the year to be up slightly or significantly. But 40% says things will be about the same or down slightly from 2009. What are you seeing during the first two months of the year to make you more or less optimistic about buisness in 2010?
New Poll: Which social media channel do you think is best for hotel marketing?
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Up significantly vs. 2009: 17%
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Chair’s Column... from HSMAI Hotel Sales & Marketing Special Interest Group Advisory Board Chair Ron Loman
Friday, January 22, 2010
2010 is going to be a great year for the Hotel Director of Sales & Marketing Special Interest Group. I'm looking forward to announcing new tools and services as they become available throughout the year which will include an "Ask the Expert" audio-conference series and an innovative program that will help you connect with customers at the national, chapter, and unit levels. Also coming is a new Mentoring Program that will foster more meaningful connections between members.
In the meantime, I'm happy to report that our very popular DOSM Toolbox has a new home on the HSMAI Foundation's eConnect research portal. For those of you who may not be familiar with the DOSM Toolbox, it is a one-stop virtual warehouse of best practices, templates, and other resources for marketing, training, advertising, public relations, brand management, resource allocation, employee management, annual budgeting and more. You can access it through www.hdosm.org.
Finally, I encourage you to enhance your marketing efforts this year by participating in your association's annual series of customer events -" HSMAI's Affordable Meetings®. More than 3,000 meeting and event planners attend the shows each year and they come looking for options from the magnificent to the moderate…and everything in between. Most of these customers (59%) don't attend any other industry event, so this is your chance to connect with decision makers you won't see any where else. I hope to see you there:
* Mid-America (Chicago) April 14-15, 2010
* West (Long Beach) June 16-17, 2010
* National (Washington, DC) September 8, 2010Best wishes for a prosperous new year!
Ron Loman
Chair, HDOSM Advisory Board and,
Director of Field Sales, Crestline Hotels & Resorts, Inc.
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Top Ten Challenges Facing Sales & Marketing Professionals
Wednesday, December 16, 2009The "Top Ten Challenges Facing Sales & Marketing Professionals" is a direct byproduct of HSMAI's annual membership survey. Hopefully you participated in it last fall. If not, you'll have the chance to participate in this year's survey.
These challenges are facing thousands and thousands of sales and marketing professionals throughout the world. The HDOSM Advisory Board contributed their collective wisdom to provide sound advice and resources for how we can get past, or at least manage, some of the great challenges we're all facing today (all the while taking full advantage of our membership in HSMAI).
Among the issues addressed are:
- Current economic situation
- Increased competition
- Finding & qualifying business
- Recruiting, motivating & retaining good staff
- Keeping up with technology & industry trends
- Reaching decision makers in an online world
- Defending budgets, sales efforts, and marketing spend
Heather Allison Smith
HSMAI HDOSM Advisory Board Chair -
Surviving The Storm | By Conor Kenny
Tuesday, November 10, 2009
In this article, Conor Kenny, Head of hospitality industry advisors, Conor Kenny & Associates, looks at how to manage your business through stormy waters.Business people are resilient folk and they have seen it all before. Whilst the Celtic Tiger created lots of wealth it was counter balanced by reams of legislation that tested the creativity and survival of every pioneering hospitality professional.
2009 will be a very tough year. It will be tougher than 2008 and it will test who is fit and who is fat.
However, there is an optimistic bright horizon for those who keep their shoulder to the wheel. The hospitality industry more than anyone knows all about responding to a challenge and after all, what's the alternative?
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hotel marketing blog, hospitality blog, hospitality sales, hotel sales and marketing, marketing hotels, hotel industry sales
- Featured HSMAI Publication
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Travel Internet Marketing White Paper SeriesThe HSMAI Travel Internet Marketing Special Interest Group is pleased to present a ten-part series of white papers, as part of its mission to increase members' awareness and understanding of emerging issues, opportunities and trends; and, TIG Global is proud to sponsor the reports as part of its commitment to helping travel professionals drive revenue and profit online by making smart, strategic marketing decisions.
Read More »
- Featured Industry Publication
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How Hotel Guests Perceive the Fairness of Differential Room Pricing
View publication »
When customers perceived hotel revenue management practices to be fair, they are more likely to be satisfied with the hotel and are more likely to return to that hotel in the future. In this survey of 815 people, we examined the effects of three factors on the respondents' assessment of the fairness of hotel rate policies. Those three factors were familiarity with the practice, provision of information about the practice, and the brand class of the hotel. Of those three, we found that familiarity with a pricing practice was far and away the most important factor affecting perceived fairness. The implication is that revenue managers should focus their efforts on increasing guests' familiarity with their pricing practices. (PDF Document)
- UPCOMING EVENTS
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23 March 2010Negotiating and Renegotiating Your Contracts – Moving Your Potential Business to Closure
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23 March 2010Webinar: Selling Hotel Rooms to the Video Generation, March 23rd, 2:00pm Eastern/11:00am Pacific
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23 March 2010Forum Pro 2010
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24 -26 March 2010IACC 29th Annual Conference
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14 -15 April 2010HSMAI's Affordable Meetings® Mid-America 2010
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3 - 5 May 2010HSMAI Resort Business Summit & Customer Connection
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16 -17 June 2010HSMAI’s Affordable Meetings® West 2010
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21 June 2010HSMAI Revenue Management & Internet Marketing Strategy Conference
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8 - 9 September 2010HSMAI's Affordable Meetings® National 2010
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23 March 2010Negotiating and Renegotiating Your Contracts – Moving Your Potential Business to Closure
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27 -27 April 2010Revenue Management Webinar Series - Selling Value Over Price
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30 March 2010Revenue Management Webinar Series - Run As Fast Uphill As You Did Downhill
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25 May 2010Revenue Management Webinar Series - Grow RMs Knowledge of Internet Marketing
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27 July 2010Revenue Management Webinar Series - Use Data to Drive Revenue Management Decision Making
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