- Industry Event
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Sales and Marketing in Travel Europe
23 - 24 October 2007
Hotel Concorde Kurfurstendamm
Berlin, GermanySales and Marketing Europe is returning to Berlin for its 8th year. This is the annual event that allows you to benchmark your own marketing efforts, against the leaders and innovators of the industry.
Product sales is the true measure of marketing success. Learn how to sell more of your product through fresh, well integrated and timely marketing campaigns.
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Contact Information
Reece Gladstone
Phone: +44 (0) 207 375 7158
Email: reece@eyefortravel.com
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- Featured HSMAI Publication
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Travel Internet Marketing White Paper SeriesThe HSMAI Travel Internet Marketing Special Interest Group is pleased to present a ten-part series of white papers, as part of its mission to increase members' awareness and understanding of emerging issues, opportunities and trends; and, TIG Global is proud to sponsor the reports as part of its commitment to helping travel professionals drive revenue and profit online by making smart, strategic marketing decisions.
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- Featured Industry Publication
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The Key to Successful Cross-Channel Marketing: The Email Preference Center
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With the emergence of new technologies that allow people to be connected almost anywhere, and the reduced effectiveness of traditional direct marketing channels, marketers are continually looking for more effective ways to speak to their customers. Increasingly, marketers are employing cross-channel orchestration strategies to reach prospective customers, and have embraced email as the primary communications channel. (PDF Document, 1,519.57 KB)
Best Practices for Maximizing Your Hotel’s Online Revenue & ROI
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Forrester Research estimates that 32% of hotels‟ revenues come through online bookings. This includes brand.com bookings and those made through third-party websites such as Expedia and Priceline. Forrester Research also estimates that the overall travel industry allocates 29% of its marketing budget to online, including search, display, mobile, social and so on. Travel allocates more of its budget to online media than any other industry. Approximately 62% of a travel company‟s interactive marketing budget is currently allocated to search engine marketing. (PDF Document, 2,086.95 KB)
- UPCOMING EVENTS
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6 - 8 September 2010NBTA Europe conference | INICIO 2010
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7 - 8 September 201010th Annual European Hotel Finance & Investment Summit
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7 - 9 September 2010Restaurant & Bar Hong Kong
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7 September 2010ASIAConnect 2010 | by HSMAI
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8 -10 September 2010Ecotourism and Sustainable Tourism Conference (ESTC)
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7 September 2010ASIAConnect 2010 | by HSMAI
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8 - 9 September 2010HSMAI's Affordable Meetings® National 2010
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21 September 2010Best Practices for Maximizing Your Hotel’s Online Revenue and ROI
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5 October 2010Forecast Performance
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31 January 2011HSMAI Adrian Awards Gala
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28 September 2010Revenue Management Webinar Series - Shift From Analyst to Strategist
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26 October 2010Revenue Management Webinar Series - Source - Segmentation - Channel
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30 November 2010Revenue Management Webinar Series - Focus On Profit
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14 December 2010The Role of OTA In Your Distribution Strategy
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