- Industry Event
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8th APacCHRIE Conference
Integrating Hospitality & Tourism in Asia and Pacific
3 - 6 June 2010
Pullman Bangkok King Power
Bankok, ThailandThe APacCHRIE Annual Conference will be held in Bangkok, from 3-6 June, 2010.
APacCHRIE, Asia Pacific Council on Hotels Restaurants and Institutional Education, is an arm of the I-CHRIE. Formed in 2003 by Professor Kaye Chon of Hong Kong Polytechnic University, to date, the Association has approximately 91 members who are hospitality educators, researchers, industry practitioners, and post-graduate students in the Asia Pacific Region. The Association seeks to provide a marketplace for facilitating exchanges of information. Ideas, research, products and services related to education, training and resource development for the hospitality and tourism industry.
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Contact Information
Professor Manat Chaisawat
Prince of Songkla University, Phuket Campus
Phone: +66 76 276 212
Email: manat@phuket.psu.ac.th
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Company Details
The International Council On Hotel, Restaurant & Institutional Education (I-CHRIE)
www.chrie.org
2810 North Parham Road | Suite 230
USA - Richmond, VA 23294
Phone: (804) 346-4800
Fax: (804) 346-5009
Email: webmaster@chrie.org
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- Featured HSMAI Publication
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Travel Internet Marketing White Paper SeriesThe HSMAI Travel Internet Marketing Special Interest Group is pleased to present a ten-part series of white papers, as part of its mission to increase members' awareness and understanding of emerging issues, opportunities and trends; and, TIG Global is proud to sponsor the reports as part of its commitment to helping travel professionals drive revenue and profit online by making smart, strategic marketing decisions.
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- Featured Industry Publication
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The Key to Successful Cross-Channel Marketing: The Email Preference Center
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With the emergence of new technologies that allow people to be connected almost anywhere, and the reduced effectiveness of traditional direct marketing channels, marketers are continually looking for more effective ways to speak to their customers. Increasingly, marketers are employing cross-channel orchestration strategies to reach prospective customers, and have embraced email as the primary communications channel. (PDF Document, 1,519.57 KB)
Best Practices for Maximizing Your Hotel’s Online Revenue & ROI
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Forrester Research estimates that 32% of hotels‟ revenues come through online bookings. This includes brand.com bookings and those made through third-party websites such as Expedia and Priceline. Forrester Research also estimates that the overall travel industry allocates 29% of its marketing budget to online, including search, display, mobile, social and so on. Travel allocates more of its budget to online media than any other industry. Approximately 62% of a travel company‟s interactive marketing budget is currently allocated to search engine marketing. (PDF Document, 2,086.95 KB)
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