- Industry Event
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87th Hotel Ezra Cornell (HEC)
12 - 15 April 2012
Cornell School of Hotel Administration
United States - Ithaca, NYThis year, Hotel Ezra Cornell will focus on the hospitality industry as a focal point for concepts of globalization to take root. Within the evolving global marketplace, hospitality plays a critical role in how ideas are transferred, economies are shared, and cultures are reinvented. During the weekend, we will explore how hospitality companies need to consider the implications of the global context in which they operate. This diverse program highlights the increasingly global hospitality industry while providing a unique and memorable experience for all of our guests.
Hotel Ezra Cornell is an annual weekend-long educational conference put on by the students of the Cornell School of Hotel Administration for leaders of the hospitality industry. Comprised of educational seminars, leisure activities, and food and beverage events, the weekend strikes a thoughtful balance between education and entertainment. The purpose of the weekend is for students to practice the skills they have learned in the classroom and to showcase their talents to industry professionals.
Hotel Ezra Cornell dates back to 1925 when Dean Howard Meek took a group of students to New York City to manage the Hotel Astor for a day. Upon returning to Ithaca, the students decided to hold a "hotel for a day" to invite industry pioneers to Ithaca to see the new hotel program. On May 7, 1926, the first Hotel Ezra Cornell was held at Risley Hall, which was a women's dormitory at the time.
HEC provided a unique opportunity for Hotel School students to demonstrate to industry leaders the benefits of an education in the School of Hotel Administration. As a result, E.M. Statler donated the funds to construct Statler Hall and The Statler Hotel. From its earliest beginnings, HEC has played a significant role in the Hotel School's history.
During the 1950s, Hotel Ezra Cornell took advantage of technological advancements in the industry. Executive educational seminars were introduced during the 1970s to complement the food and beverage functions and exemplary service. In the 1990s, speakers provided information sessions about the World Wide Web and ethics in the hospitality industry.
Currently, HEC is an eighty year old organization dedicated to showcasing the best of the School of Hotel Administration at Cornell University. HEC is a student-run conference that brings together hospitality industry leaders, Hotel School faculty, and Cornell students for a weekend of education, culinary excellence, networking, and entertainment.
HEC offers a unique experience for the hospitality leader. Highlights include dynamic seminars that address pressing issues in the hospitality industry, an awards banquet celebrating research and academic achievement, and leisure activities that take advantage of Cornell's campus and the surrounding Finger Lakes region. This year's educational program will focus on industry trends, presented by a diverse group consisting of hospitality and non-hospitality professionals, Cornell University faculty and students.
HEC is the one link that every single Hotel School student, past, present, and future, can relate to. It is a link that not only embodies the very essence of hospitality, but also rekindles a sense of nostalgia for days gone by. -
Contact Information
Hotel Ezra Cornell
Phone: 607.255.3824
Email: hec@cornell.edu
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Company Details
Cornell University School of Hotel Administration
www.hotelschool.cornell.edu
149 Statler Hall
USA - Ithaca, NY 14853-6902
Tollfree: 800.257.2228
Phone: +1 607-255-6376
Fax: +1 607-255-9540
Email: mmh@cornell.edu
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Event News
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02/08/2012SAS Analytics' McGuire to discuss hospitality technologies at Cornell student-run conference
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01/11/2012Award-winning chef to give demonstration at Cornell student-run conference
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11/18/2011Hotel Design VIP Ian Schrager to Speak at Cornell Student-Run Conference
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03/09/2011Edwin Fuller of Marriott Lodging International to be Keynote Speaker at 86th Hotel Ezra Cornell
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02/18/2011Jumeirah Chairman Gerald Lawless Featured at the 86th Annual Hotel Ezra Cornell
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Distribution Channel Analysis: a Guide for HotelsThe American Hotel & Lodging Association (AH&LA) and STR Special Report "Distribution Channel Analysis: a Guide for Hotels", published by the Hospitality Sales & Marketing Association International (HSMAI) Foundation, discusses the effects of channel mix on profitability and what the industry can expect in the near term in the distribution landscape. It reviews the size and structure of the hotel industry at a high level, with respect to hotel performance and its use of distribution channels.
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HSMAI and Vizergy White Paper, Written by Tim Peter. Hotel marketers face many challenges in using analytics. But most common among these may be knowing where to begin. While powerful tools like Google Analytics, Adobe Omniture SiteCatalyst and Webtrends exist to help marketers understand their marketing activities, many hotel marketers struggle with separating the wheat from the chaff and zeroing in on the information that matters most. As one director of marketing noted, “Sometimes you get into the analytics and you can’t get out, so I try not to get too hung up in the minutia of the data.” (PDF Document, 2,070.66 KB)
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