- Industry Event
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2010 International CHRIE Conference And Exposition
28 - 31 July 2010
Caribe Hilton
San Juan, Puerto RicoThe 2010 conference will be filled with informative presentations, the latest in educational research, exciting displays at the I-CHRIE Marketplace Expo and lots of networking opportunities for members and guests to reconnect with industry colleagues. Don’t miss out on all the opportunities and excitement, register today!
Founded in 1946, the International Council on Hotel, Restaurant, and Institutional Education is the global advocate of hospitality and tourism education for schools, colleges, and universities offering programs in hotel and restaurant management, foodservice management and culinary arts. In recent years, International CHRIE has expanded and evolved into a marketplace for facilitating exchanges of information, ideas, research, and products and services related to education, training and resource development for the hospitality and tourism industry (food, lodging, recreation and travel services). Serving as the hospitality and tourism education network, International CHRIE strives to unite educators, industry executives, and associations.
In recent years, International CHRIE's focus has expanded and its mission statement has evolved, making it a marketplace for facilitating exchanges of information, ideas, research, products and services related to education, training and resource development for the hospitality and tourism industry (food, lodging, recreation and travel services). Serving as the hospitality and tourism education network, we strive to unite educators, industry executives and associations.
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Contact Information
Susan A. Oliveri
Operations Manager
Phone: +1 (804) 346-4800
Fax: +1 (804) 346-5009
Email: soliveri@chrie.org
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Company Details
The International Council On Hotel, Restaurant & Institutional Education (I-CHRIE)
www.chrie.org
2810 North Parham Road | Suite 230
USA - Richmond, VA 23294
Phone: (804) 346-4800
Fax: (804) 346-5009
Email: webmaster@chrie.org
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Event News
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Travel Internet Marketing White Paper SeriesThe HSMAI Travel Internet Marketing Special Interest Group is pleased to present a ten-part series of white papers, as part of its mission to increase members' awareness and understanding of emerging issues, opportunities and trends; and, TIG Global is proud to sponsor the reports as part of its commitment to helping travel professionals drive revenue and profit online by making smart, strategic marketing decisions.
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The Key to Successful Cross-Channel Marketing: The Email Preference Center
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With the emergence of new technologies that allow people to be connected almost anywhere, and the reduced effectiveness of traditional direct marketing channels, marketers are continually looking for more effective ways to speak to their customers. Increasingly, marketers are employing cross-channel orchestration strategies to reach prospective customers, and have embraced email as the primary communications channel. (PDF Document, 1,519.57 KB)
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Forrester Research estimates that 32% of hotels‟ revenues come through online bookings. This includes brand.com bookings and those made through third-party websites such as Expedia and Priceline. Forrester Research also estimates that the overall travel industry allocates 29% of its marketing budget to online, including search, display, mobile, social and so on. Travel allocates more of its budget to online media than any other industry. Approximately 62% of a travel company‟s interactive marketing budget is currently allocated to search engine marketing. (PDF Document, 2,086.95 KB)
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