- Industry Event
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The Cornell Hotel School Professional Development Program (PDP Europe) 2009
6 - 18 July 2009
The Management Centre Europe
Brussels, BelgiumWhether you are a fast-tracking young manager, a seasoned executive, or the owner of an international resort chain, the Anheuser-Busch Professional Development Program (PDP) will put you "ahead of the curve" in today's multifaceted, high-tech hospitality industry.
The Professional Development Program (PDP) is a series of three-day courses offered at various times throughout the year on the Cornell University campus in Ithaca, New York; in Brussels, Belgium; and in Singapore. Courses are geared toward hospitality professionals who have a minimum of two years industry experience or a related field.
Participants find that the Cornell University School of Hotel Administration delivers the most sophisticated executive-education courses to the hospitality industry. From line-level managers to senior executives, PDP is certain to provide lifelong learning opportunities necessary to advance business and personal success.
Participant Perspectives
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Contact Information
Thomas J. Kline
Director Executive Education
Phone: +1 607-255 4919
Email: exec_ed_hotel@sha.cornell.edu
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Event News
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- Featured HSMAI Publication
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Travel Internet Marketing White Paper SeriesThe HSMAI Travel Internet Marketing Special Interest Group is pleased to present a ten-part series of white papers, as part of its mission to increase members' awareness and understanding of emerging issues, opportunities and trends; and, TIG Global is proud to sponsor the reports as part of its commitment to helping travel professionals drive revenue and profit online by making smart, strategic marketing decisions.
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- Featured Industry Publication
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The Key to Successful Cross-Channel Marketing: The Email Preference Center
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With the emergence of new technologies that allow people to be connected almost anywhere, and the reduced effectiveness of traditional direct marketing channels, marketers are continually looking for more effective ways to speak to their customers. Increasingly, marketers are employing cross-channel orchestration strategies to reach prospective customers, and have embraced email as the primary communications channel. (PDF Document, 1,519.57 KB)
Best Practices for Maximizing Your Hotel’s Online Revenue & ROI
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Forrester Research estimates that 32% of hotels‟ revenues come through online bookings. This includes brand.com bookings and those made through third-party websites such as Expedia and Priceline. Forrester Research also estimates that the overall travel industry allocates 29% of its marketing budget to online, including search, display, mobile, social and so on. Travel allocates more of its budget to online media than any other industry. Approximately 62% of a travel company‟s interactive marketing budget is currently allocated to search engine marketing. (PDF Document, 2,086.95 KB)
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