- Industry Event
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The Cornell Hotel School Professional Development Program (PDP Singapore) 2010
7 - 20 January 2010
Nanyang Technological University
Singapore, SingaporeLearn prevailing management techniques presented by internationally recognized faculty members and industry leaders. This program is for fast-tracking young managers, seasoned executives, and owners of international resort chains, among others.
Program Overview
The Professional Development Program (PDP) will put you "ahead of the curve" in today's multifaceted, high-tech hospitality industry. If you have questions after reviewing the PDP site you may fax specific questions to +65 6794 9796 or e-mail questions to: cni-execed@ntu.edu.sg. We will make every effort to reply quickly.
Whether you choose to experience PDP in person or online, you'll find that the Cornell-Nanyang Institute of Hospitality Management delivers the most sophisticated executive education courses to the hospitality industry. No matter what your professional level PDP is certain to provide you with the life long learning opportunities necessary to advance your business success and your career.
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Contact Information
Nanyang GMP PDP Contact
Email: cni-execed@ntu.edu.sg
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Event News
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- Featured HSMAI Publication
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Travel Internet Marketing White Paper SeriesThe HSMAI Travel Internet Marketing Special Interest Group is pleased to present a ten-part series of white papers, as part of its mission to increase members' awareness and understanding of emerging issues, opportunities and trends; and, TIG Global is proud to sponsor the reports as part of its commitment to helping travel professionals drive revenue and profit online by making smart, strategic marketing decisions.
Read More »
- Featured Industry Publication
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The Key to Successful Cross-Channel Marketing: The Email Preference Center
View publication »
With the emergence of new technologies that allow people to be connected almost anywhere, and the reduced effectiveness of traditional direct marketing channels, marketers are continually looking for more effective ways to speak to their customers. Increasingly, marketers are employing cross-channel orchestration strategies to reach prospective customers, and have embraced email as the primary communications channel. (PDF Document, 1,519.57 KB)
Best Practices for Maximizing Your Hotel’s Online Revenue & ROI
View publication »
Forrester Research estimates that 32% of hotels‟ revenues come through online bookings. This includes brand.com bookings and those made through third-party websites such as Expedia and Priceline. Forrester Research also estimates that the overall travel industry allocates 29% of its marketing budget to online, including search, display, mobile, social and so on. Travel allocates more of its budget to online media than any other industry. Approximately 62% of a travel company‟s interactive marketing budget is currently allocated to search engine marketing. (PDF Document, 2,086.95 KB)
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