- Industry Event
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HTNG 2nd Annual European Members' Conference
8 - 10 October 2007
Ecole Hoteliere de Lausanne
Lausanne, SwitzerlandHTNG returns to Lausanne again this October after the highly successful launch of its European conference in 2006.
About Hotel Technology Next Generation | The premier technology solutions association in the hospitality industry, HTNG is a self-funded, non-profit organization with global scope. HTNG members include leading hotel and hospitality companies, technology vendors serving the hospitality market, and other industry members including consultants, media, and academic experts. HTNG’s members participate in focused workgroups to bring to market open solution sets addressing specific business problems and needs. The HTNG certification program provides a “seal of assurance” for products that conform to HTNG specifications.
Currently nearly 400 corporate and individual members from across this spectrum are active HTNG participants. Workgroup proceedings, drafts, and specifications are published for all HTNG members as soon as they are created, encouraging rapid and broad adoption. Specifications are released to the public domain when they are approved for certification or when the workgroup has completed its work, typically after no more than 18 months. For more information, visit www.htng.org. -
Contact Information
Douglas Rice
Executive VP & CEO
United States - Schaumburg, Phone: +1 847 303-5560
Fax: +1 703 814 8555
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- Featured HSMAI Publication
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Travel Internet Marketing White Paper SeriesThe HSMAI Travel Internet Marketing Special Interest Group is pleased to present a ten-part series of white papers, as part of its mission to increase members' awareness and understanding of emerging issues, opportunities and trends; and, TIG Global is proud to sponsor the reports as part of its commitment to helping travel professionals drive revenue and profit online by making smart, strategic marketing decisions.
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- Featured Industry Publication
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The Key to Successful Cross-Channel Marketing: The Email Preference Center
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With the emergence of new technologies that allow people to be connected almost anywhere, and the reduced effectiveness of traditional direct marketing channels, marketers are continually looking for more effective ways to speak to their customers. Increasingly, marketers are employing cross-channel orchestration strategies to reach prospective customers, and have embraced email as the primary communications channel. (PDF Document, 1,519.57 KB)
Best Practices for Maximizing Your Hotel’s Online Revenue & ROI
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Forrester Research estimates that 32% of hotels‟ revenues come through online bookings. This includes brand.com bookings and those made through third-party websites such as Expedia and Priceline. Forrester Research also estimates that the overall travel industry allocates 29% of its marketing budget to online, including search, display, mobile, social and so on. Travel allocates more of its budget to online media than any other industry. Approximately 62% of a travel company‟s interactive marketing budget is currently allocated to search engine marketing. (PDF Document, 2,086.95 KB)
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