- Industry Event
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Travel Distribution Central & Eastern Europe 2008
19 - 20 November 2008
Angelo Hotel
Prague, Czech RepublicEyeforTravel's conference for Central and Eastern European provides useful insight, tips and analysis as to how you can maximise profits in this fragmented yet potentially lucrative region.
Attend this event to hear about:
- How travel is distributed in Central Eastern Europe and what are the key trends & predictions that will lead to new opportunities
- Applying regional distribution models and then adjusting them locally
- How the traditional tour operators and travel agents have adapted, evolved and grown
- Future of travel search in CEE region: What strategies work? Where to spend and how to spend?
- The needs of CEE travel consumers: how to target them and sell travel
- Share of online booking vs. offline in each market and for each travel product
- Profitable distribution partnerships with the latest technology
- Distribution and Marketing Strategies for hotels and airlines
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Contact Information
Patrycja Bobek
Conference Director
Phone: +44 207 375 7216
Email: patb@eyefortravel.com
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Event News
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- Featured HSMAI Publication
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Travel Internet Marketing White Paper SeriesThe HSMAI Travel Internet Marketing Special Interest Group is pleased to present a ten-part series of white papers, as part of its mission to increase members' awareness and understanding of emerging issues, opportunities and trends; and, TIG Global is proud to sponsor the reports as part of its commitment to helping travel professionals drive revenue and profit online by making smart, strategic marketing decisions.
Read More »
- Featured Industry Publication
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The Key to Successful Cross-Channel Marketing: The Email Preference Center
View publication »
With the emergence of new technologies that allow people to be connected almost anywhere, and the reduced effectiveness of traditional direct marketing channels, marketers are continually looking for more effective ways to speak to their customers. Increasingly, marketers are employing cross-channel orchestration strategies to reach prospective customers, and have embraced email as the primary communications channel. (PDF Document, 1,519.57 KB)
Best Practices for Maximizing Your Hotel’s Online Revenue & ROI
View publication »
Forrester Research estimates that 32% of hotels‟ revenues come through online bookings. This includes brand.com bookings and those made through third-party websites such as Expedia and Priceline. Forrester Research also estimates that the overall travel industry allocates 29% of its marketing budget to online, including search, display, mobile, social and so on. Travel allocates more of its budget to online media than any other industry. Approximately 62% of a travel company‟s interactive marketing budget is currently allocated to search engine marketing. (PDF Document, 2,086.95 KB)
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