- Industry Event
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HSMAI Hotel Sales Strategy Conference
Maximizing Revenue and Resources in a Changing Economy
31 March 2009
Swissôtel
United States - Chicago, ILSave the dated for the 3rd HSMAI Hotel Sales Strategy conference,. The conference, organized by HSMAI's Hotel Director of Sales & Marketing Special Interest Group, is designed to add even greater value for hotel sales staff attending HSMAI's Affordable Meetings Mid-America, which follows on April 1-2, 2009.
Click Here for a recap of the 2008 Hotel Sales Strategy Conference.
The HDOSM SIG provides information, leadership development, and a variety of other resources specifically relevant to hotel directors of sales and marketing, to sales staff who aspire to one day be directors of sales and marketing, and to other industry professionals interested in developments within hotel sales. Their vision is to establish a resource-rich environment in collaboration with the HSMAI membership that is indispensable for the career professional in hotel sales and marketing.
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Contact Information
Bob Gilbert
United States - McLean, Phone: 703-610-9024
Fax: 703-610-9005
Email: bgilbert@hsmai.org
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Event News
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03/24/2009Meeting and Event Planners Cite Customer Service, Financial Value as Deciding Factors for Bookings in 2009
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02/13/2009Hotel Sales Professionals Find Resources To Navigate Economy
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09/15/2008Distribution And Customer Relationships Important Factors In Changing Economy
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08/22/2008Strategies For Managing Lodging Demand In A Slowing Economy
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07/17/2008Maximizing Revenue And Resources In A Changing Economy
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- Add to My eConnectPrint this page
- Featured HSMAI Publication
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Travel Internet Marketing White Paper SeriesThe HSMAI Travel Internet Marketing Special Interest Group is pleased to present a ten-part series of white papers, as part of its mission to increase members' awareness and understanding of emerging issues, opportunities and trends; and, TIG Global is proud to sponsor the reports as part of its commitment to helping travel professionals drive revenue and profit online by making smart, strategic marketing decisions.
Read More »
- Featured Industry Publication
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The Key to Successful Cross-Channel Marketing: The Email Preference Center
View publication »
With the emergence of new technologies that allow people to be connected almost anywhere, and the reduced effectiveness of traditional direct marketing channels, marketers are continually looking for more effective ways to speak to their customers. Increasingly, marketers are employing cross-channel orchestration strategies to reach prospective customers, and have embraced email as the primary communications channel. (PDF Document, 1,519.57 KB)
Best Practices for Maximizing Your Hotel’s Online Revenue & ROI
View publication »
Forrester Research estimates that 32% of hotels‟ revenues come through online bookings. This includes brand.com bookings and those made through third-party websites such as Expedia and Priceline. Forrester Research also estimates that the overall travel industry allocates 29% of its marketing budget to online, including search, display, mobile, social and so on. Travel allocates more of its budget to online media than any other industry. Approximately 62% of a travel company‟s interactive marketing budget is currently allocated to search engine marketing. (PDF Document, 2,086.95 KB)
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