- Industry Event
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Web 2.0...a lot of new ideas!
Workshop by Xotels
3 July 2008
Hotel Real Oeiras
Lisbon, PortugalXotels' Web 2.0 workshop is being well received by hoteliers and travel managers. It is a practical session with emphasis on how to manage online reviews and to implement them on your website for free using existing solutions on the internet.
Here some feedback of participants:
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****Seminar: Web 2.0 + Hotels = TRAVEL 2.0
This was a great seminar given by the team of Xotels. They present the developments on Web 2.0 in a very direct and usable format for hoteliers to take advantage of. Rob Boersma E-Commerce Manager NH Hotels
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*****Web 2.0...a lot of new ideas!
The new Xotels seminar Web 2.0 was a real help. During the day I experienced a lot of 'ah yes' moments. New things to do, things still to do and good tips for easy SEO! I would really recommend this seminar to everybody responsible for Internet Marketing! Inge van de Steeg, Golden Tulip Art Amsterdam
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*****nice seminar
thanks for the travel2.0 seminar guys! you came up with some real clever stuff that i never ever would have thought of...! Peter Duijvis, CoolVillas.com
The world of the internet is advancing and evolving rapidly. People are talking about social mapping and social graphs, use terms like widgets, mash-ups, wikis, gadgets, UGC, peer reviews, RSS feeds. All of this they call Web 2.0 or rather Travel 2.0 for the Hotel and Travel Industry.
But what does this mean for your hotel? Do you need to make any changes to your website? How does it affect your marketing strategy?
The Web 2.0 + Hotels = Travel 2.0 workshop is a practical interactive day where you will discover the latest developments on the web. We will work together to develop and implement some useful new features and tools to manage your online profile.
The highlights:
- What should you do with Web 2.0 for your hotel?
- How is search engine optimization changing?
- How should you manage online reviews and travel blogs?
- How can you add online reviews of your hotel to your website for free?
- What is Google Local Business Center and how to use it?
- How can you create a map with local attractions and transportation for your website?
We will show you how you can make it happen! Bring your laptop as it will actually build new tools during this full day workshop (starting at 9.00 am). Prior to the day we will even send you just a tiny bit of homework to make sure you are all ready to go...
The Calendar
- 25 Apr 2008, Paris
- 23 May 2008, Dublin
- 6 Jun 2008, Rome
- 20 Jun 2008, Berlin
- 27 Jun 2008, Amsterdam
- 3 Jul 2008, Lisbon
- 26 Sep 2008, London
- 17 Oct 2008, Copenhagen
- 31 Oct 2008, Milan
- 21 Nov 2008, Stockholm
- 28 Nov 2008, Mallorca
- 5 Dec 2008, Madrid
Web 2.0 + Hotels = Travel 2.0 by Xotels... Gloves off and Hands on!
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****Seminar: Web 2.0 + Hotels = TRAVEL 2.0
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Related Document
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11/29/2007Xotels Seminar, Workshop & Training Course Subscription FormMS Excel Document - File Size: 701.00 KB
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- Add to My eConnectPrint this page
- Featured HSMAI Publication
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Travel Internet Marketing White Paper SeriesThe HSMAI Travel Internet Marketing Special Interest Group is pleased to present a ten-part series of white papers, as part of its mission to increase members' awareness and understanding of emerging issues, opportunities and trends; and, TIG Global is proud to sponsor the reports as part of its commitment to helping travel professionals drive revenue and profit online by making smart, strategic marketing decisions.
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The Key to Successful Cross-Channel Marketing: The Email Preference Center
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With the emergence of new technologies that allow people to be connected almost anywhere, and the reduced effectiveness of traditional direct marketing channels, marketers are continually looking for more effective ways to speak to their customers. Increasingly, marketers are employing cross-channel orchestration strategies to reach prospective customers, and have embraced email as the primary communications channel. (PDF Document, 1,519.57 KB)
Best Practices for Maximizing Your Hotel’s Online Revenue & ROI
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Forrester Research estimates that 32% of hotels‟ revenues come through online bookings. This includes brand.com bookings and those made through third-party websites such as Expedia and Priceline. Forrester Research also estimates that the overall travel industry allocates 29% of its marketing budget to online, including search, display, mobile, social and so on. Travel allocates more of its budget to online media than any other industry. Approximately 62% of a travel company‟s interactive marketing budget is currently allocated to search engine marketing. (PDF Document, 2,086.95 KB)
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