- Industry Event
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EyeForTravel | Hotel Technology Forum 2009
eyefortravel event...
19 - 20 May 2009
Business Design Centre
London, United KingdomFor any accommodation provider, large or small, it is now practically impossible to ignore the internet as a distribution and marketing channel. Competition is rife and hotels with the best marketing and distribution reach dominate. However, whilst the large chains have huge budgets and strong brand recognition, smaller players need to be highly resourceful and innovative in order to harness the distribution power that the internet provides.
However, many independent and small chain hotels still lag behind. Their products maybe great, but that's just not enough anymore. Without a coherent reservation and distribution technology strategy they will continue to lose out to their more web savvy competitors.
Does this scenario sound familiar? If so you need to attend this forum. Our specially selected experts will help you identify your own needs, assess what solutions are on offer and take steps towards developing a workable strategy for your business.
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Contact Information
Tim Gunstone
Phone: + 44 (0) 207 3757557
Email: tim@eyefortravel.com
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- Featured HSMAI Publication
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Travel Internet Marketing White Paper SeriesThe HSMAI Travel Internet Marketing Special Interest Group is pleased to present a ten-part series of white papers, as part of its mission to increase members' awareness and understanding of emerging issues, opportunities and trends; and, TIG Global is proud to sponsor the reports as part of its commitment to helping travel professionals drive revenue and profit online by making smart, strategic marketing decisions.
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- Featured Industry Publication
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How Hotel Guests Perceive the Fairness of Differential Room Pricing
View publication »
When customers perceived hotel revenue management practices to be fair, they are more likely to be satisfied with the hotel and are more likely to return to that hotel in the future. In this survey of 815 people, we examined the effects of three factors on the respondents' assessment of the fairness of hotel rate policies. Those three factors were familiarity with the practice, provision of information about the practice, and the brand class of the hotel. Of those three, we found that familiarity with a pricing practice was far and away the most important factor affecting perceived fairness. The implication is that revenue managers should focus their efforts on increasing guests' familiarity with their pricing practices. (PDF Document)
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