Free Access
Member Only Access
Industry Event

EyeForTravel | Hotel Technology Forum 2009

eyefortravel event...Eyefortravel19 - 20 May 2009
Business Design Centre
London, United Kingdom

For any accommodation provider, large or small, it is now practically impossible to ignore the internet as a distribution and marketing channel. Competition is rife and hotels with the best marketing and distribution reach dominate. However, whilst the large chains have huge budgets and strong brand recognition, smaller players need to be highly resourceful and innovative in order to harness the distribution power that the internet provides.

However, many independent and small chain hotels still lag behind. Their products maybe great, but that's just not enough anymore. Without a coherent reservation and distribution technology strategy they will continue to lose out to their more web savvy competitors.

Does this scenario sound familiar? If so you need to attend this forum. Our specially selected experts will help you identify your own needs, assess what solutions are on offer and take steps towards developing a workable strategy for your business.

Contact Information

Tim Gunstone
Phone: + 44 (0) 207 3757557
Email: tim@eyefortravel.com
Add to My eConnectPrint this page
Featured HSMAI Publication
HSMAI Travel Internet Marketing White Paper SeriesTravel Internet Marketing White Paper Series

The HSMAI Travel Internet Marketing Special Interest Group is pleased to present a ten-part series of white papers, as part of its mission to increase members' awareness and understanding of emerging issues, opportunities and trends; and, TIG Global is proud to sponsor the reports as part of its commitment to helping travel professionals drive revenue and profit online by making smart, strategic marketing decisions.

Read More »
Featured Industry Publication
The Key to Successful Cross-Channel Marketing: The Email Preference Center

The Key to Successful Cross-Channel Marketing: The Email Preference Center
With the emergence of new technologies that allow people to be connected almost anywhere, and the reduced effectiveness of traditional direct marketing channels, marketers are continually looking for more effective ways to speak to their customers. Increasingly, marketers are employing cross-channel orchestration strategies to reach prospective customers, and have embraced email as the primary communications channel. (PDF Document, 1,519.57 KB)

View publication »

Best Practices for Maximizing Your Hotel’s Online Revenue & ROI

Best Practices for Maximizing Your Hotel’s Online Revenue & ROI
Forrester Research estimates that 32% of hotels‟ revenues come through online bookings. This includes brand.com bookings and those made through third-party websites such as Expedia and Priceline. Forrester Research also estimates that the overall travel industry allocates 29% of its marketing budget to online, including search, display, mobile, social and so on. Travel allocates more of its budget to online media than any other industry. Approximately 62% of a travel company‟s interactive marketing budget is currently allocated to search engine marketing. (PDF Document, 2,086.95 KB)

View publication »
UPCOMING EVENTS
See all Industry Events »
See all HSMAI events »
See all HSMAI University events »