- Industry Event
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Sales & Marketing in Travel Summit Europe
14 - 15 October 2008
Sheraton Muich Arabella Park Hotel
Munich, GermanyEurope's annual event for travel marketers returns for a 7th year to provide you with key insight into the latest best practices to market and sell your travel product to the dynamic European market. Twinned with our inaugural 'Social Media Strategies in Travel Europe' conference the event is guaranteed to give you the real-world advice and the competitive edge you need to boost sales in Europe's increasingly crowded online marketplace.
Online Sales & Marketing in Travel Europe 2008 (Part of the Sales & Marketing in Travel Summit Europe)
Europe's annual event for travel marketers returns for a 7th year to provide you with key insight into the latest best practices to market and sell your travel product to the dynamic European market. Twinned with our inaugural 'Social Media Strategies in Travel Europe' conference the event is guaranteed to give you the real-world advice and the competitive edge you need to boost sales in Europe's increasingly crowded online marketplace.
Social Media Strategies in Travel Europe 2008 (Part of the Sales & Marketing in Travel Europe Summit)
Social Media and user-generated content are revolutionising online marketing, opening up exciting new ways to raise brand awareness and adhere to customer expectations. Attend this inaugural event for the European region and find out how real travel companies are implementing and managing Social Media and Web 2.0 features. The event will be held as part of the Sales & Marketing in Travel Europe Summit held annually in Berlin.
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- Featured HSMAI Publication
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Travel Internet Marketing White Paper SeriesThe HSMAI Travel Internet Marketing Special Interest Group is pleased to present a ten-part series of white papers, as part of its mission to increase members' awareness and understanding of emerging issues, opportunities and trends; and, TIG Global is proud to sponsor the reports as part of its commitment to helping travel professionals drive revenue and profit online by making smart, strategic marketing decisions.
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- Featured Industry Publication
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The Key to Successful Cross-Channel Marketing: The Email Preference Center
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With the emergence of new technologies that allow people to be connected almost anywhere, and the reduced effectiveness of traditional direct marketing channels, marketers are continually looking for more effective ways to speak to their customers. Increasingly, marketers are employing cross-channel orchestration strategies to reach prospective customers, and have embraced email as the primary communications channel. (PDF Document, 1,519.57 KB)
Best Practices for Maximizing Your Hotel’s Online Revenue & ROI
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Forrester Research estimates that 32% of hotels‟ revenues come through online bookings. This includes brand.com bookings and those made through third-party websites such as Expedia and Priceline. Forrester Research also estimates that the overall travel industry allocates 29% of its marketing budget to online, including search, display, mobile, social and so on. Travel allocates more of its budget to online media than any other industry. Approximately 62% of a travel company‟s interactive marketing budget is currently allocated to search engine marketing. (PDF Document, 2,086.95 KB)
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25 August 2010eCornell: Restaurant Revenue Management
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7 September 2010ASIAConnect 2010 | by HSMAI
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8 - 9 September 2010HSMAI's Affordable Meetings® National 2010
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31 January 2011HSMAI Adrian Awards Gala
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26 August 2010Driving Results Through Website Design
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31 August 2010Revenue Management Webinar Series - Close the Divide Between Revenue Management and Customer Loyalty
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28 September 2010Revenue Management Webinar Series - Shift From Analyst to Strategist
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26 October 2010Revenue Management Webinar Series - Source - Segmentation - Channel
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30 November 2010Revenue Management Webinar Series - Focus On Profit
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