- Industry Event
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Social Media & Online Marketing Strategies in Travel Europe
14 - 15 October 2008
Sheraton Munich Arabellapark Hotel
Munich , GermanyEyeforTravel's annual Sales & Marketing in Travel conference Europe 2008 returns for another successful year. The 2 day Summit sees Europe's leading travel marketing, sales and e-Commerce executives convene to share top tips to sell more travel online. This conference will be twinned with the Social Media Strategies in Travel conference
The Sales & Marketing in Travel Europe conference just got bigger!
EyeforTravel's annual Sales & Marketing in Travel conference Europe 2008 returns for another successful year. The 2 day Summit sees Europe's leading travel marketing, sales and e-Commerce executives convene to share top tips to sell more travel online.This year we have introduced 2 simultaneous conference tracks: -
The Online Marketing Strategies in Travel conference
In a period of constant flux, it's never been more important to re-visit the fundamentals of your online marketing strategy. From Web optimisation to increasing conversions - evaluate effectiveness of your marketing strategy and gain vital insight through real examples as to what works and what doesn't.
To view this conference agenda click here or visit the left hand tabs.
This conference will be twinned with the Social Media Strategies in Travel conference
User-generated content and Social media will affect sales of your product. The question is - what are you going to do about it? How can you take control and turn this phenomenon to your advantage? Hear practical advice on how to exploit the social networking and user-generated trend, build brand awareness and engage your consumers via a personalized, interactive approach.
Tailor your own agenda!
All conference passes include access to both simultaneous conference tracks so you are free to move between the conference tracks and choose the ideal sessions to suit your needs.This is the must-attend event for every sales, marketing and e-commerce travel professional! Don't miss out!
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Contact Information
Gina Baillie
VP Global Marketing & Events
Phone: +44 (0) 207 375 7197
Email: gina@eyefortravel.com
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Event News
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- Featured HSMAI Publication
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Travel Internet Marketing White Paper SeriesThe HSMAI Travel Internet Marketing Special Interest Group is pleased to present a ten-part series of white papers, as part of its mission to increase members' awareness and understanding of emerging issues, opportunities and trends; and, TIG Global is proud to sponsor the reports as part of its commitment to helping travel professionals drive revenue and profit online by making smart, strategic marketing decisions.
Read More »
- Featured Industry Publication
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How Hotel Guests Perceive the Fairness of Differential Room Pricing
View publication »
When customers perceived hotel revenue management practices to be fair, they are more likely to be satisfied with the hotel and are more likely to return to that hotel in the future. In this survey of 815 people, we examined the effects of three factors on the respondents' assessment of the fairness of hotel rate policies. Those three factors were familiarity with the practice, provision of information about the practice, and the brand class of the hotel. Of those three, we found that familiarity with a pricing practice was far and away the most important factor affecting perceived fairness. The implication is that revenue managers should focus their efforts on increasing guests' familiarity with their pricing practices. (PDF Document)
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