- Industry Event
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Social Media & Online Marketing Strategies in Travel Europe
14 - 15 October 2008
Sheraton Munich Arabellapark Hotel
Munich , GermanyEyeforTravel's annual Sales & Marketing in Travel conference Europe 2008 returns for another successful year. The 2 day Summit sees Europe's leading travel marketing, sales and e-Commerce executives convene to share top tips to sell more travel online. This conference will be twinned with the Social Media Strategies in Travel conference
The Sales & Marketing in Travel Europe conference just got bigger!
EyeforTravel's annual Sales & Marketing in Travel conference Europe 2008 returns for another successful year. The 2 day Summit sees Europe's leading travel marketing, sales and e-Commerce executives convene to share top tips to sell more travel online.This year we have introduced 2 simultaneous conference tracks: -
The Online Marketing Strategies in Travel conference
In a period of constant flux, it's never been more important to re-visit the fundamentals of your online marketing strategy. From Web optimisation to increasing conversions - evaluate effectiveness of your marketing strategy and gain vital insight through real examples as to what works and what doesn't.
To view this conference agenda click here or visit the left hand tabs.
This conference will be twinned with the Social Media Strategies in Travel conference
User-generated content and Social media will affect sales of your product. The question is - what are you going to do about it? How can you take control and turn this phenomenon to your advantage? Hear practical advice on how to exploit the social networking and user-generated trend, build brand awareness and engage your consumers via a personalized, interactive approach.
Tailor your own agenda!
All conference passes include access to both simultaneous conference tracks so you are free to move between the conference tracks and choose the ideal sessions to suit your needs.This is the must-attend event for every sales, marketing and e-commerce travel professional! Don't miss out!
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Contact Information
Gina Baillie
VP Global Marketing & Events
Phone: +44 (0) 207 375 7197
Email: gina@eyefortravel.com
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Event News
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- Featured HSMAI Publication
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Distribution Channel Analysis: a Guide for HotelsThe American Hotel & Lodging Association (AH&LA) and STR Special Report "Distribution Channel Analysis: a Guide for Hotels", published by the Hospitality Sales & Marketing Association International (HSMAI) Foundation, discusses the effects of channel mix on profitability and what the industry can expect in the near term in the distribution landscape. It reviews the size and structure of the hotel industry at a high level, with respect to hotel performance and its use of distribution channels.
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- Featured Industry Publication
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Best Practices for Hotel Websites Analytics
View publication »
HSMAI and Vizergy White Paper, Written by Tim Peter. Hotel marketers face many challenges in using analytics. But most common among these may be knowing where to begin. While powerful tools like Google Analytics, Adobe Omniture SiteCatalyst and Webtrends exist to help marketers understand their marketing activities, many hotel marketers struggle with separating the wheat from the chaff and zeroing in on the information that matters most. As one director of marketing noted, “Sometimes you get into the analytics and you can’t get out, so I try not to get too hung up in the minutia of the data.” (PDF Document, 2,070.66 KB)
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