Free Access
Member Only Access
Industry Event

Strategic Travel Symposium

Strategic Travel Symposium15 - 16 March 2010
Crowne Plaza Times Square Manhattan
United States - New York, NY

Two of the top names in corporate travel - NBTA (National Business Travel Association) and BTN (Business Travel News) - have joined forces to bring you a high-level, two-day Symposium that will give attendees the insights and tools they need to effectively manage travel in the new decade.

With the Strategic Travel Symposium, NBTA and BTN are rebranding and repositioning to expand on a three-year track record of success with the NBTA Business Travel Financial Forum. The Symposium will feature five General Sessions covering the most important big-picture questions facing our industry today and the giving attendees the pulse of the two largest industry segments in terms of spend: airlines and hotels. Two blocks of breakout sessions will provide participants the take-home knowledge to address the latest industry developments and start creating new value in their travel programs immediately.

Contact Information

info@nbta.org
Phone: 703-684-0836
Fax: 703-684-0263
Email: info@nbta.org
Add to My eConnectPrint this page
Featured HSMAI Publication
HSMAI Travel Internet Marketing White Paper SeriesTravel Internet Marketing White Paper Series

The HSMAI Travel Internet Marketing Special Interest Group is pleased to present a ten-part series of white papers, as part of its mission to increase members' awareness and understanding of emerging issues, opportunities and trends; and, TIG Global is proud to sponsor the reports as part of its commitment to helping travel professionals drive revenue and profit online by making smart, strategic marketing decisions.

Read More »
Featured Industry Publication
The Key to Successful Cross-Channel Marketing: The Email Preference Center

The Key to Successful Cross-Channel Marketing: The Email Preference Center
With the emergence of new technologies that allow people to be connected almost anywhere, and the reduced effectiveness of traditional direct marketing channels, marketers are continually looking for more effective ways to speak to their customers. Increasingly, marketers are employing cross-channel orchestration strategies to reach prospective customers, and have embraced email as the primary communications channel. (PDF Document, 1,519.57 KB)

View publication »

Best Practices for Maximizing Your Hotel’s Online Revenue & ROI

Best Practices for Maximizing Your Hotel’s Online Revenue & ROI
Forrester Research estimates that 32% of hotels‟ revenues come through online bookings. This includes brand.com bookings and those made through third-party websites such as Expedia and Priceline. Forrester Research also estimates that the overall travel industry allocates 29% of its marketing budget to online, including search, display, mobile, social and so on. Travel allocates more of its budget to online media than any other industry. Approximately 62% of a travel company‟s interactive marketing budget is currently allocated to search engine marketing. (PDF Document, 2,086.95 KB)

View publication »
UPCOMING EVENTS
See all Industry Events »
See all HSMAI events »
See all HSMAI University events »