HSMAI Update
Hospitality Sales & Marketing Association International
RELATED MULTIMEDIA
HITEC 2001 Interviews - Ms. Cindy Estis Green (HSMAI) - Use of Data Mining, CRM and Marketing Intelligence in Hospitality Today...
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Audio Interview with Robert A. Gilbert, President & CEO, HSMAI - Getting the Industry Back on Track after Sept. 11
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Audio Interview with HSMAI's Bob Gilbert - Commenting On 17 October Forum in New York City
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RELATED PUBLICATIONS
 Demystifying Distribution 2.0
By Cindy Estis Green
A TIG Global special report published by the HSMAI Foundation, discussing the importance and impact of aligning proper distribution channels to appropriately match brand messaging. The report, researched and written by renowned industry author Cindy Estis Green, managing partner of The Estis Group, is a follow-up to the ground-breaking first edition, published in 2005 |
 The Travel Marketer’s Guide to Social Media and Social Networks
By Cindy Estis Green
The report was researched and written by renowned industry author Cindy Estis Green, managing partner of The Estis Group, as is being published in September by the HSMAI Foundation and The Travel Industry Association. For the report, Estis interviewed travel executives, vendors, and experts from various social media sites. Additionally, executives from non-travel industries that have a strong background in the use of social media were interviewed. Case studies and results from travel executive polls are also featured. |
 The Travel Marketer’s Guide to Social Media and Social Networking (HSMAI)
By Cindy Estis Green
The report was researched and written by renowned industry author Cindy Estis Green, managing partner of The Estis Group, as is being published in September by the HSMAI Foundation and The Travel Industry Association. For the report, Estis interviewed travel executives, vendors, and experts from various social media sites. Additionally, executives from non-travel industries that have a strong background in the use of social media were interviewed. Case studies and results from travel executive polls are also featured. |
 Profits and Pitfalls of Online Marketing: A Legal Desk Reference for Travel Executives
This new TIG Global Special Report examines the increasingly important challenge travel executives face in managing their invaluable brands, trademarks, and other intellectual property in the dynamic digital landscape. As brand infringement continues to impact the travel industry, TIG Global, the leading interactive marketing company for the travel industry, has partnered with online risk management expert Cyveillance and the Hospitality Sales and Marketing Association International (HSMAI) Foundation to provide executives with a legal desk reference for simplifying online brand protection. |
 Resort Best Practices Study: Internet Marketing and Distribution Strategy
By HSMAI
A vital tool for the resort just embarking on an Internet strategy as well as the resort with experience that wants to see how their practices compare with other resorts and collect some unique strategic planning ideas. The report, initiated by HSMAI’s Resort Marketing Special Interest Group and published by the HSMAI Foundation. benchmarked participating resorts in key Internet marketing metrics such as: total marketing spend as a percentage of total revenue; marketing efficiency; percentage of electronic channel revenue as a percentage of total revenue; percentage of e-marketing spend to total revenue; and direct web revenue per web marketing dollar spent. Based upon these metrics, participants were categorized based upon their efficiency in marketing spend and Internet revenue volume. |
 Defining Revenue Management: Top Line To Bottom Line
By Caryl Helsel, Kathleen Cullen
The report, under the guidance of the HSMAI Revenue Management Special Interest Group (SIG), is a practitioner-friendly publication that addresses the fundamentals of revenue management for a broad audience of hospitality professionals. With comprehensive content that is both readable and actionable, it will deliver tools and information for revenue management education, incorporating expert advice from interviews with industry executives and educators, case studies, and practical checklists for implementing successful revenue management strategies at the property level. |
 HSMAI University | Best Practices in CVB-Partner Relationships
By HSMAI University
A panel of CVB and hotel executives presented case studies and best practices from destinations that have created a positive working relationship with area hotels and other partners in a candid discussion of what works and what doesn’t in CVB-Partner relationships (Recorded April 4, 2006). |
HSMAI University | Managing Attrition, Maximizing Relationships
By HSMAI University
This program will take a serious look at the subject of attrition and make suggestions on ways to maximize revenues, while still maintaining strong long term client and business relationships. By participating in this session you will: Understand attrition from the perspective of 3 industry veterans --- a customer, a hotelier and CVB representative. Be able to identify best practices for maintaining your business relationships while managing attrition concerns. |
HSMAI University | RFPs A to Z
By HSMAI University
An expert panel discussion focused upon the RFP process and best practices from the perspectives of CVBs, hotel executives, and buyers. Panelists further discussed what works and what doesn’t, how you can educate yourself on the process, and the added benefits of what to look for in a winning RFP (Recorded April 18, 2006)
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 De-Mystifying Distribution: Building a Distribution Strategy One Channel at a Time
This Special Report, written by Cindy Estis Green, was produced by TIG Global (Formerly Thayer Interactive Group) in response to a need in the hospitality industry to better understand how to take advantage of the new and growing online channels in the context of the overall distribution network. It is published by the Foundation of the Hospitality Sales & Marketing Association International (HSMAI). HSMAI members may receive one complimentary copy. |
 HSMAI 75 Years of Service and Achievement - Hard Cover Edition
Order your copy of the book commemorating HSMAI's first 75 years and the people who have made the organization. The book, published by the HSMAI Foundation, focuses on the 75 years of history of the sales and marketing profession and HSMAI, with a decade-by-decade look at the industry and HSMAI's role in moving the discipline forward. This book is a must-have for anyone who has been involved in the organization and dedicated to hospitality sales and marketing. A limited number of hard-cover editions are available, in addition to the soft-cover version.
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 HSMAI Foundation Study Report: What Today's Travelers Want When They Select a Hotel
While the hospitality industry generally operates on the assumption that the traditional value items such as price points, location, and personal service continue to be the key drivers affecting customer choice, the changing paradigms in almost all facets of consumer behavior suggest that the value drivers for purchases of hospitality services may also have undergone a shift in recent years. |
 HSMAI - A Resource Guide To Strategies For The New Millenium
This timely 404 page, five-part book, published by the HSMAI Foundation, is specifically designed to help sales and marketing professionals make informed decisions as they seek to capture new markets and maximize revenue streams. Researched and written by a highly regarded industry consultant, it contains a wealth of invaluable information about hospitality, travel, and tourism trends as they will evolve in the next decade and offers detailed data on more than 50 travel customer and supplier segments. |
 Marketing On The Web (HSMAI)
Internationally focused, this in-depth, industry-specific book covers the key marketing features of the World Wide Web and focuses on the many creative ways that hospitality, travel and tourism marketers can use this medium to enhance their overall marketing efforts. The approach is non-technical, but the highly-concentrated, easy to understand information it contains will assist marketers to develop innovative, customer focused, and profitable Web-based marketing programs. |
 A Resource Guide To Strategies For The New Millenium (HSMAI)
By Maree Forbes, Ph.D.
This timely 404 page, five-part book, published by the HSMAI Foundation, is specifically designed to help sales and marketing professionals make informed decisions as they seek to capture new markets and maximize revenue streams. Researched and written by a highly regarded industry consultant, it contains a wealth of invaluable information about hospitality, travel, and tourism trends as they will evolve in the next decade and offers detailed data on more than 50 travel customer and supplier segments.
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 Presenting To An Audience Of One (HSMAI)
Designed for both entry level and more experienced hospitality salespeople, this workbook is an invaluable guide for making every sales contact, whether in person, on the telephone, or in writing, a surefire winner. |
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