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Comprehensive Hotel Distribution Channel Analysis Released

The final version of the American Hotel & Lodging Association (AH&LA) and STR Special Report "Distribution Channel Analysis: a Guide for Hotels", published by the Hospitality Sales & Marketing Association International (HSMAI) Foundation, has been released. The report discusses the effects of channel mix on profitability and what the industry can expect in the near term in the distribution landscape. It reviews the size and structure of the hotel industry at a high level, with respect to hotel performance and its use of dis­tribution channels. It also drills down to issues of distribution costs and benefits, price elasticity, and the evolving roles of marketing, revenue management and distribution strategy in a dynamic and volatile online environment.

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eConnect is a one-stop portal to global information and resources on hospitality sales and marketing topics, including hotel sales and marketing, Internet marketing and social media, revenue management, resort marketing, destination marketing, and hospitality sales and marketing education. eConnect is a service provided by the Hospitality Sales & Marketing Association International (HSMAI) Foundation. Many HSMAI Foundation eConnect® resources are available exclusively to HSMAI members. Trial membership is available to industry professionals for 30 days.

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Featured HSMAI Publication
Distribution Channel Analysis: a Guide for HotelsDistribution Channel Analysis: a Guide for Hotels

The American Hotel & Lodging Association (AH&LA) and STR Special Report "Distribution Channel Analysis: a Guide for Hotels", published by the Hospitality Sales & Marketing Association International (HSMAI) Foundation, discusses the effects of channel mix on profitability and what the industry can expect in the near term in the distribution landscape. It reviews the size and structure of the hotel industry at a high level, with respect to hotel performance and its use of distribution channels.

Read More »
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Best Practices for Hotel Websites Analytics

Best Practices for Hotel Websites Analytics
HSMAI and Vizergy White Paper, Written by Tim Peter. Hotel marketers face many challenges in using analytics. But most common among these may be knowing where to begin. While powerful tools like Google Analytics, Adobe Omniture SiteCatalyst and Webtrends exist to help marketers understand their marketing activities, many hotel marketers struggle with separating the wheat from the chaff and zeroing in on the information that matters most. As one director of marketing noted, “Sometimes you get into the analytics and you can’t get out, so I try not to get too hung up in the minutia of the data.” (PDF Document, 2,070.66 KB)

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