- Hotelschools.com - Schools/Universities | Starting with z
-
-
Zaragoza Hotel Management School
Zaragoza Hotel Management School is a joint initiative by Fundación San Valero and Grupo Lezama. This company operates prestigious restaurants and hotels such as the Café de Oriente in Madrid or the Tabernas del Alabardero in Madrid, Sevilla, Marbella and Washington DC. In 1993 Grupo Lezama founded the Escuela Superior de Hostelería de Sevilla. Thanks to the realistic context of its educational programs and its principle of ‘learning by doing’, the school has quickly become a necessary referenc...
-
- Page 1 of
- Featured HSMAI Publication
-
Distribution Channel Analysis: a Guide for HotelsThe American Hotel & Lodging Association (AH&LA) and STR Special Report "Distribution Channel Analysis: a Guide for Hotels", published by the Hospitality Sales & Marketing Association International (HSMAI) Foundation, discusses the effects of channel mix on profitability and what the industry can expect in the near term in the distribution landscape. It reviews the size and structure of the hotel industry at a high level, with respect to hotel performance and its use of distribution channels.
Read More »
- Featured Industry Publication
-

Best Practices for Hotel Websites Analytics
View publication »
HSMAI and Vizergy White Paper, Written by Tim Peter. Hotel marketers face many challenges in using analytics. But most common among these may be knowing where to begin. While powerful tools like Google Analytics, Adobe Omniture SiteCatalyst and Webtrends exist to help marketers understand their marketing activities, many hotel marketers struggle with separating the wheat from the chaff and zeroing in on the information that matters most. As one director of marketing noted, “Sometimes you get into the analytics and you can’t get out, so I try not to get too hung up in the minutia of the data.” (PDF Document, 2,070.66 KB)
- UPCOMING EVENTS
-
-
18 May 2012WTM Vision Conference - Florence
-
19 -22 May 2012Peru Travel Mart (PTM)
-
21 -22 May 2012Boutique Hotel Summit
-
21 -22 May 2012South American Shared Ownership Investment Conference (SASOIC)
-
21 May 2012Meetings Technology Expo
-
-
-
30 -31 May 2012HSMAI's MEET West 2012
-
25 June 2012HSMAI Revenue Optimization Conference
-
26 June 2012HSMAI Resort Marketing Strategy Conference
-
5 - 6 September 2012HSMAI's MEET National 2012
-
-
-
22 May 2012HSMAI University Revenue Management Webinar Series | Part 4: The Road to Total Revenue Management
-
31 July 2012HSMAI University Revenue Management Webinar Series | Part 5: Leveraging Emerging Channels
-
28 August 2012HSMAI University Revenue Management Webinar Series | Part 6: Optimizing the Distribution Landscape
-
25 September 2012HSMAI University Revenue Management Webinar Series | Part 7: Put (Good) Data In. Get (Good) Data Out.
-
30 October 2012HSMAI University Revenue Management Webinar Series | Part 8: Improve Your Business Acumen
-
