United Air Lines' Chief Technology Officer Robert Robless And High County Hospitality's Scott Anderson Added To HSMAI's Executive Think Session On 'Global Wireless Devices: Connecting To The Consumer'

WASHINGTON, DC - To present a "future scan" of wireless technology at the June 24 HSMAI Executive THINK (Travel & Hospitality Innovation, Network, Knowledge), the organization announced today the participation of Robert Robless, Ph.D, chief technology officer, United Air Lines' Loyalty Services, and Scott Anderson, president of High County Hospitality.

United Air Lines' Robless will address the business perspective as it relates to future applications, while Anderson (who was formerly president of SWAN Hospitality Services, and prior to that, served as chief marketing officer of Cendant's travel division), will present the consumer side. They join other program participants: Henry H. Hartevoldt, senior analyst at Forrester Research, and Leonard Fischer, technology section editor of USA Today.

To be held in Chicago at the Swissotel, immediately preceding HITEC on June 24, Global Wireless Devices: Connecting to the Consumer will be an intensive one-day session (fourth in a series of THINKs), uniting high-level travel and hospitality executives with experts in the marketplace who will present the current and future state of wireless technology, as well as case studies and live demonstrations.

Showcasing the latest developments in wireless applications, from handheld devices to wireless phones and new software applications, the forum will provide a venue for stimulating dialogue and exchanging ideas on the changing needs of consumers, and capital intensive requirements for selected wireless applications.

This Executive THINK program will include key updates on the actual utilization of wireless applications by today's consumers, as well as case studies and live demonstrations of state-of-the-art wireless products and applications from companies such as IBM, Nextel, Six Continents and Go To Systems.

Facilitating the day's program will be Dr. Lalia Rach, dean, Center for Hospitality, Tourism & Travel Administration, New York University Tisch Center.

A networking reception will be held at the close of the session, from 5 - 6 pm.

Attendees will receive a workbook of handouts and reference material on topics and issues covered during the session. This invaluable take-away can be used for reference when researching ideas, strategies, and tactics that can be implemented in organizations or destinations.

Registration is limited to qualified executives in hospitality, travel, and tourism with a vice president equivalent or higher position.

For more information or to register online for the HSMAI Executive THINK "Global Wireless Devices: Connecting to the Consumer," go to www.hsmai.org or call (202) 789-0089.

HSMAI is an international organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, while operating as a leading voice for both hospitality and sales and marketing management disciplines. Founded in 1927, HSMAI is an individual membership organization comprising nearly 7,000 members from 35 countries and 60 chapters worldwide.