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What 2008 Taught Us | washingtonpost.com
Monday 5 January 2009
From hotels to airports to exchange rates to terminals, this was a year that defied business-travel expectations. At the end of each of the thirtysomething years that I have survived a life on the road, I inevitably reach the same conclusion: It sure has been another bizarre 12 months for business travel. Who'd have guessed that more than 80 airlines would fold in 2008, many of them destroyed by the price of oil this spring and summer? Who'd have imagined that the airlines could cut domestic seat capacity by double digits this fall and still see chairs go empty and fares drop? And who'd have thought hotels, expecting record increases in room rates in 2008, would end the year discounting lustily and mulling huge declines in 2009?
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Distribution Channel Analysis: a Guide for HotelsThe American Hotel & Lodging Association (AH&LA) and STR Special Report "Distribution Channel Analysis: a Guide for Hotels", published by the Hospitality Sales & Marketing Association International (HSMAI) Foundation, discusses the effects of channel mix on profitability and what the industry can expect in the near term in the distribution landscape. It reviews the size and structure of the hotel industry at a high level, with respect to hotel performance and its use of distribution channels.
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Best Practices for Hotel Websites Analytics
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HSMAI and Vizergy White Paper, Written by Tim Peter. Hotel marketers face many challenges in using analytics. But most common among these may be knowing where to begin. While powerful tools like Google Analytics, Adobe Omniture SiteCatalyst and Webtrends exist to help marketers understand their marketing activities, many hotel marketers struggle with separating the wheat from the chaff and zeroing in on the information that matters most. As one director of marketing noted, “Sometimes you get into the analytics and you can’t get out, so I try not to get too hung up in the minutia of the data.” (PDF Document, 2,070.66 KB)
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