- Industry News
Expedia Unveils Easy-to-Manage, Commission-Based Hotel Program
Expedia Easy Manage program a simplified option for accessing the world's largest source of online travel demandTuesday 19 May 2009
BELLEVUE, Wash., Expedia, Inc., the global leader in online travel and the largest provider of online hotel bookings worldwide, today announced the introduction of the Expedia(R) Easy Manage program, a commission-based partnership option for qualifying hotels in the Europe, Middle East and Africa region (EMEA).
"In a time when suppliers need customers in their rooms more than ever, we recognized the need to move beyond a one-size-fits-all model," said Matthew Crummack, senior vice president of Lodging, Expedia. "Expedia is uniquely positioned at the intersection between travel supply and the world's largest audience of online travel shoppers, and we're focused on bringing those travel shoppers to hotels in a way that addresses their revenue objectives and the specific dynamics of their market."
Now, eligible hotels can quickly and easily sign up to offer their property on more than 70 Expedia and Hotels.com(R) sites worldwide, as well as on Venere.com and thousands of active affiliate sites. Hotels that partner with Expedia get access to online travel shoppers worldwide and multilingual property assistance, all with no registration fees and no fixed costs. Expedia Easy Manage offers hotels a set of straightforward online distribution tools for managing rates, inventory and content.
The introduction of the Expedia Easy Manage program represents the extension of Expedia's global online travel marketplace to even more hotels in even more locations. Expedia Easy Manage complements the long-standing Expedia Special Rate (ESR) merchant model program, which provides hotels marketing opportunities and strategic revenue management support from a locally-based Expedia market manager. The Expedia Special Rate program offers numerous ways for hotels to align their distribution and revenue management strategies and optimize RevPAR.
This news also represents the integration of the Expedia and Venere.com supply portfolios following Expedia's acquisition of Venere(TM) in 2008.
Hotels interested in learning more about the value of working with Expedia can visit https://joinexpedia.com/. Current ESR partners looking for more information may contact their local market manager.
About Expedia, Inc. | Expedia, Inc. is the world's leading online travel company. With more people booking travel online in Expedia's global marketplace than anywhere else, the company delivers consumers value in leisure and business travel, drives demand for travel suppliers, and provides advertisers opportunities to reach in-market travel consumers. The Expedia, Inc. portfolio of brands includes: Expedia.com(R), hotels.com(R), Venere.com, Hotwire(R), Egencia(TM) (formerly Expedia Corporate Travel), TripAdvisor(R), Expedia Local Expert(R), Classic Vacations(R) and eLong(TM). Expedia, Inc.'s companies operate more than 70 global points of sale in more than 55 countries. Expedia also powers travel bookings for some of the world's leading airlines and hotels, top consumer brands, high traffic websites, and thousands of active affiliates through Expedia Affiliate Network. For more information, visit www.expediainc.com/ (NASDAQ:EXPE) .Expedia and Expedia.com are either registered trademarks or trademarks of Expedia, Inc. in the U.S. and/or other countries. hotels.com is either a trademark or registered trademark of hotels.com, L.P., a subsidiary of hotels.com in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.-
Company Details
Expedia, Inc.
www.expediainc.com
333 108th Avenue NE
USA - Bellevue, WA 98004
Phone: 425.679.4317
-
Recent Articles
- FeatureAdd to My eConnectSharePrint this page
- Featured HSMAI Publication
-
Distribution Channel Analysis: a Guide for HotelsThe American Hotel & Lodging Association (AH&LA) and STR Special Report "Distribution Channel Analysis: a Guide for Hotels", published by the Hospitality Sales & Marketing Association International (HSMAI) Foundation, discusses the effects of channel mix on profitability and what the industry can expect in the near term in the distribution landscape. It reviews the size and structure of the hotel industry at a high level, with respect to hotel performance and its use of distribution channels.
Read More »
- Featured Industry Publication
-

Best Practices for Hotel Websites Analytics
View publication »
HSMAI and Vizergy White Paper, Written by Tim Peter. Hotel marketers face many challenges in using analytics. But most common among these may be knowing where to begin. While powerful tools like Google Analytics, Adobe Omniture SiteCatalyst and Webtrends exist to help marketers understand their marketing activities, many hotel marketers struggle with separating the wheat from the chaff and zeroing in on the information that matters most. As one director of marketing noted, “Sometimes you get into the analytics and you can’t get out, so I try not to get too hung up in the minutia of the data.” (PDF Document, 2,070.66 KB)
- UPCOMING EVENTS
-
-
29 -31 January 2012MPI 2012 European Meetings and Events Conference (EMEC12)
-
2 February 2012Webinar: High Tech - High Touch - - From Prospecting to Close
-
6 - 8 February 2012HTNG Asia-Pacific Conference & Hotel IT Leaders' Roundtable
-
6 - 8 February 2012Central Asia & Turkey Hotel Investment Conference (CATHIC)
-
-
-
27 February 2012HSMAI Adrian Awards Gala
-
28 February 2012HSMAI Digital Marketing Strategy Conference
-
3 - 4 April 2012HSMAI's MEET Mid-America 2012
-
30 -31 May 2012HSMAI's MEET West 2012
-
5 - 6 September 2012HSMAI's MEET National 2012
-
-
