Free Access
Member Only Access
Industry News

The Leading Hotels Of The World Announces Launch Of Premier, Global Golf Initiative

Leading Golf Engages Golf and Travel Enthusiasts Through Comprehensive, Multi-Platform Program www.lhwgolf.com
Wednesday 10 March 2010
LHW Golf

NEW YORK, NY -- As one of the largest international luxury hotel brands, The Leading Hotels of the World enjoys access to the most internationally renowned and prestigious golf courses in the world. For the first time in its 80-plus year history, The Leading Hotels of the World is capitalizing on its “green” assets with the inauguration of Leading Golf, a dedicated program for golf enthusiasts and corporate clients seeking fulfilling, one-of-a-kind golf vacations.

Created in collaboration with PerryGolf, the leading golf travel expert in the world, the comprehensive, multi-platform initiative takes a high-touch approach. Consisting of Signature Events, single destination „Stay-and-Play‟ packages, and multiple-stop Custom Touring, Leading Golf is designed to be the premier planning and booking service for the global luxury traveler.

For a novice golfer vying for a tee time at the legendary St. Andrews Old Course, or an expert on the links with a penchant for the latest Tom Fazio-designed course, Leading Golf is a one-stop shop for any level player. PerryGolf Co-Founder and President, Gordon Dalgleish – a champion for the pursuit of the ultimate golf getaway – brings 25 years of experience as a luxury golf travel expert. Built on his unwavering passion for the sport, and led by a team of skilled specialists, Leading Golf allows the client to choose the destination and schedule that suits his needs best. If more guidance and attention are required, Leading Golf also offers pre-packaged excursions to specific destinations, such as Scotland, Italy or the Caribbean. Ultimately, in each instance, the goal is to craft a personalized, impeccable experience that incorporates not only exceptional golf, but speaks to the consumer‟s overall lifestyle and personal interests.

The website for Leading Golf, www.lhwgolf.com serves as the hub of the program. The user-friendly cyber environment is designed to educate and engage travelers. As an extension of www.lhw.com, the site enables consumers to browse destinations, make reservations online and even access The Golf Butler for concierge style assistance securing tee times and other arrangements that make the golf experience more memorable.

"PerryGolf is delighted to have partnered with The Leading Hotels of the World to develop and implement this unique golf program,” said Gordon Dalgleish. “The geographical depth and diversity of the Leading Hotels collection coupled with golf in some of the world‟s great golf destinations will make Leading Golf a most compelling offer for golfers".

For more information or to make a Leading Golf reservation, visit www.lhwgolf.com or call 877-885-2512.

Company Details

Hospitality NetThe Leading Hotels of the World, Ltd
www.lhw.com
99 Park Avenue
USA - New York, NY 10016
Phone: (212) 515-5600
Fax: (212) 515-5898
Email: info@lhw.com

Recent Articles

FeatureAdd to My eConnectSharePrint this page
Featured HSMAI Publication
HSMAI Travel Internet Marketing White Paper SeriesTravel Internet Marketing White Paper Series

The HSMAI Travel Internet Marketing Special Interest Group is pleased to present a ten-part series of white papers, as part of its mission to increase members' awareness and understanding of emerging issues, opportunities and trends; and, TIG Global is proud to sponsor the reports as part of its commitment to helping travel professionals drive revenue and profit online by making smart, strategic marketing decisions.

Read More »
Featured Industry Publication
The Key to Successful Cross-Channel Marketing: The Email Preference Center

The Key to Successful Cross-Channel Marketing: The Email Preference Center
With the emergence of new technologies that allow people to be connected almost anywhere, and the reduced effectiveness of traditional direct marketing channels, marketers are continually looking for more effective ways to speak to their customers. Increasingly, marketers are employing cross-channel orchestration strategies to reach prospective customers, and have embraced email as the primary communications channel. (PDF Document, 1,519.57 KB)

View publication »

Best Practices for Maximizing Your Hotel’s Online Revenue & ROI

Best Practices for Maximizing Your Hotel’s Online Revenue & ROI
Forrester Research estimates that 32% of hotels‟ revenues come through online bookings. This includes brand.com bookings and those made through third-party websites such as Expedia and Priceline. Forrester Research also estimates that the overall travel industry allocates 29% of its marketing budget to online, including search, display, mobile, social and so on. Travel allocates more of its budget to online media than any other industry. Approximately 62% of a travel company‟s interactive marketing budget is currently allocated to search engine marketing. (PDF Document, 2,086.95 KB)

View publication »
UPCOMING EVENTS
See all Industry Events »
See all HSMAI events »
See all HSMAI University events »