HSMAI eConnect - White Paper

HSMAI Travel Internet Marketing White Paper Series

The HSMAI Travel Internet Marketing Special Interest Group is pleased to present a ten-part series of white papers, as part of its mission to increase members’ awareness and understanding of emerging issues, opportunities and trends; and, TIG Global is proud to sponsor the reports as part of its commitment to helping travel professionals drive revenue and profit online by making smart, strategic marketing decisions. The reports, published by the HSMAI Foundation, are offered complimentary to HSMAI members and industry professionals.

A Travel Professional’s Guide to Leveraging Location - Based Marketing

Social networking is one of the fastest-growing activities among mobile users, and the big buzz in social media today is on location-based marketing. Mobile is redefining how, where and why people connect with one another, and location is becoming one of the most powerful digital trends affecting the mobile stratosphere. Published by the HSMAI Foundation, this report aims to provide a roadmap for you to navigate this developing landscape of location-based marketing. A corresponding webinar on location-based marketing will be held on Tuesday, November 9th. The interactive format will be led by a group of hospitality industry experts and allow for audience feedback and questions. Visit www.hsmaiuniversity.org to register for the webinar.
- Download white paper »
- Adobe PDF Document (1,187.86 KB)
- 10/21/2010
Effective Website Design

A traveler’s first impression of a website – positive or negative – is formed quickly, within just a few seconds. The elements that influence that ever-important first impression, as well as the equally significant second and third impressions, include a variety of options, such as color, images, text, navigation and the overall organization of the page, reflecting the outwardly appearance of a company’s brand identity to the world.
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- Adobe PDF Document (4,156.87 KB)
- 08/16/2010
Social Media for Management Companies and Brands

In the social media universe, all roads lead to community, connection and conversation…and in hospitality sales, hopefully conversion. This new frontier is a place that thrives on authentic communication and transparent relationships, where brands and independents can build trust, collaboration, authority and buzz.
- Download white paper »
- Adobe PDF Document (8,103.65 KB)
- 06/15/2010
Web 3.0: Emerging Insights for Travel Marketers

Published by the HSMAI Foundation, this report, “Web 3.0 and Marketing: Ten Emerging Insights,” is a resource for hospitality marketers grappling with the emerging technologies that are making up the next generation of the Web. From semantic technologies and real-time data to artificial agents and 3D, they will all ultimately play a role in our ability to fuel sales by reaching current and potential customers.
- Download white paper »
- Adobe PDF Document (1,475.08 KB)
- 12/09/2009
Mobile Marketing: The New Frontier

The HSMAI Travel Internet Marketing Special Interest Group is pleased to present this report, the second in its free series, as part of its mission to increase members’ awareness and understanding of emerging issues, opportunities and trends; and, TIG Global is proud to sponsor the report as part of its commitment to helping travel professionals drive revenue and profit online by making smart, strategic marketing decisions.
- Download white paper »
- Adobe PDF Document (1,273.79 KB)
- 09/09/2009
Effective Internet Marketing Strategies for Recessionary Times

The HSMAI Travel Internet Marketing Special Interest Group is pleased to present a ten-part series of white papers, as part of its mission to increase members’ awareness and understanding of emerging issues, opportunities and trends; and, TIG Global is proud to sponsor the reports as part of its commitment to helping travel professionals drive revenue and profit online by making smart, strategic marketing decisions. The reports, published by the HSMAI Foundation, are offered complimentary to HSMAI members and industry professionals.
- Download white paper »
- Adobe PDF Document (3,338.14 KB)
- 06/04/2009

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