- HSMAI Travel Internet Marketing White Paper Series
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The HSMAI Travel Internet Marketing Special Interest Group is pleased to present a ten-part series of white papers, as part of its mission to increase members’ awareness and understanding of emerging issues, opportunities and trends; and, TIG Global is proud to sponsor the reports as part of its commitment to helping travel professionals drive revenue and profit online by making smart, strategic marketing decisions. The reports, published by the HSMAI Foundation, are offered complimentary to HSMAI members and industry professionals.
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Web 3.0: Emerging Insights for Travel Marketers
Published by the HSMAI Foundation, this report, “Web 3.0 and Marketing: Ten Emerging Insights,” is a resource for hospitality marketers grappling with the emerging technologies that are making up the next generation of the Web. From semantic technologies and real-time data to artificial agents and 3D, they will all ultimately play a role in our ability to fuel sales by reaching current and potential customers.
- Download white paper »
- Adobe PDF Document (1,475.08 KB)
- 12/09/2009
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Mobile Marketing: The New Frontier
The HSMAI Travel Internet Marketing Special Interest Group is pleased to present this report, the second in its free series, as part of its mission to increase members’ awareness and understanding of emerging issues, opportunities and trends; and, TIG Global is proud to sponsor the report as part of its commitment to helping travel professionals drive revenue and profit online by making smart, strategic marketing decisions.
- Download white paper »
- Adobe PDF Document (1,273.79 KB)
- 09/09/2009
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Effective Internet Marketing Strategies for Recessionary Times
The HSMAI Travel Internet Marketing Special Interest Group is pleased to present a ten-part series of white papers, as part of its mission to increase members’ awareness and understanding of emerging issues, opportunities and trends; and, TIG Global is proud to sponsor the reports as part of its commitment to helping travel professionals drive revenue and profit online by making smart, strategic marketing decisions. The reports, published by the HSMAI Foundation, are offered complimentary to HSMAI members and industry professionals.
- Download white paper »
- Adobe PDF Document (3,338.14 KB)
- 06/04/2009
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internet white papers, internet marketing white papers, internet marketing research, internet marketing surveys, internet marketing articles, internet marketing reports
- Featured HSMAI Publication
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Travel Internet Marketing White Paper Series
The HSMAI Travel Internet Marketing Special Interest Group is pleased to present a ten-part series of white papers, as part of its mission to increase members' awareness and understanding of emerging issues, opportunities and trends; and, TIG Global is proud to sponsor the reports as part of its commitment to helping travel professionals drive revenue and profit online by making smart, strategic marketing decisions.
Read More »
- Featured Industry Publication
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How Hotel Guests Perceive the Fairness of Differential Room Pricing
View publication »
When customers perceived hotel revenue management practices to be fair, they are more likely to be satisfied with the hotel and are more likely to return to that hotel in the future. In this survey of 815 people, we examined the effects of three factors on the respondents' assessment of the fairness of hotel rate policies. Those three factors were familiarity with the practice, provision of information about the practice, and the brand class of the hotel. Of those three, we found that familiarity with a pricing practice was far and away the most important factor affecting perceived fairness. The implication is that revenue managers should focus their efforts on increasing guests' familiarity with their pricing practices. (PDF Document)
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