The HSMAI Travel Internet Marketing Special Interest Group is pleased to present a ten-part series of white papers, as part of its mission to increase members’ awareness and understanding of emerging issues, opportunities and trends; and, TIG Global is proud to sponsor the reports as part of its commitment to helping travel professionals drive revenue and profit online by making smart, strategic marketing decisions. The reports, published by the HSMAI Foundation, are offered complimentary to HSMAI members and industry professionals.

• Effective Website Design

  A traveler’s first impression of a website – positive or negative – is formed quickly, within just a few seconds. The elements that influence that ever-important first impression, as well as the equally significant second and third impressions, include a variety of options, such as color, images, text, navigation and the overall organization of the page, reflecting the outwardly appearance of a company’s brand identity to the world.

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  • Adobe PDF Document (4,156.87 KB)
  • 08/16/2010

• Social Media for Management Companies and Brands

  In the social media universe, all roads lead to community, connection and conversation…and in hospitality sales, hopefully conversion. This new frontier is a place that thrives on authentic communication and transparent relationships, where brands and independents can build trust, collaboration, authority and buzz.

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  • Adobe PDF Document (8,103.65 KB)
  • 06/15/2010

• Web 3.0: Emerging Insights for Travel Marketers

  Published by the HSMAI Foundation, this report, “Web 3.0 and Marketing: Ten Emerging Insights,” is a resource for hospitality marketers grappling with the emerging technologies that are making up the next generation of the Web. From semantic technologies and real-time data to artificial agents and 3D, they will all ultimately play a role in our ability to fuel sales by reaching current and potential customers.

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  • Adobe PDF Document (1,475.08 KB)
  • 12/09/2009

• Mobile Marketing: The New Frontier

  The HSMAI Travel Internet Marketing Special Interest Group is pleased to present this report, the second in its free series, as part of its mission to increase members’ awareness and understanding of emerging issues, opportunities and trends; and, TIG Global is proud to sponsor the report as part of its commitment to helping travel professionals drive revenue and profit online by making smart, strategic marketing decisions.

  • Download white paper »
  • Adobe PDF Document (1,273.79 KB)
  • 09/09/2009

• Effective Internet Marketing Strategies for Recessionary Times

  The HSMAI Travel Internet Marketing Special Interest Group is pleased to present a ten-part series of white papers, as part of its mission to increase members’ awareness and understanding of emerging issues, opportunities and trends; and, TIG Global is proud to sponsor the reports as part of its commitment to helping travel professionals drive revenue and profit online by making smart, strategic marketing decisions. The reports, published by the HSMAI Foundation, are offered complimentary to HSMAI members and industry professionals.

  • Download white paper »
  • Adobe PDF Document (3,338.14 KB)
  • 06/04/2009

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